The collaboration with Heineken, sealed in 2016, continues: Formula 1 and the global beverage brand have extended their partnership with a new agreement that promises exclusive initiatives for fans.
Today, November 5, 2025, Formula 1 and Heineken officially announced the extension of their global partnership with the goal of continuing to connect fans both on and off the track. Since 2016, the global beverage brand has transformed the experience at the circuits, organizing engaging events such as pop-up bars and offering high-level hospitality within the Paddock during the various race weekends of the premier category.
However, the most important novelty of this new chapter will concern not only the launch of the ‘Heineken Star Fans’campaign – the initiative that will celebrate the best fans of the season through dedicated online content, pages on F1.com, awards, and exclusive competitions – but also that of the world’s first Season Ticket. This pass will be made of carbon fibre and precision rivets (symbols of speed and connection) and will guarantee one lucky fan and a guest access to every single Grand Prix on the calendar, including travel and accommodation. For the next season, the lucky recipient will be Brandon Burgess, known for his ambitious undertaking to attend every race in 2025 on a limited budget while holding a full-time job.
Statements from Stefano Domenicali and Dolf van den Brink
Stefano Domenicali, President and CEO of Formula 1, stated: “For nearly a decade, Heineken has stood alongside Formula 1 with a shared passion for creating an unrivalled experience and spectacle for our fans. I want to thank the Heineken family, Dolf and his team for their continued support and I am delighted that our partnership will bring even more excitement to spectators both at and away from track for many years to come. In motorsport, innovation is in our DNA, so I’m thrilled that Heineken continues to push the boundaries of engaging fans and taking them even closer to the action .”
Dolf van den Brink, CEO & Chairman of the Executive Board at Heineken, added: “After almost a decade of creating unforgettable fan experiences together, I’m thrilled we will be extending and expanding our partnership with Formula 1. This new chapter of our partnership is more than sponsorship – it’s about connecting with fans, creating unique experiences, and celebrating the global F1 fandom. “
“To celebrate this contract renewal, we are excited to launch the sport’s first Season Ticket, giving a fan and a friend the opportunity to attend every race of the season – truly a once in a lifetime adventure. We can’t wait to deliver more fan-first activations, shared experiences, and showcase the incredible energy that surrounds F1, both on and off the track – all with a cold Heineken (0.0) beer in hand “.
Photo: Formula 1.
