Luxury, sport, and innovation: key terms announcing the decade-long collaboration between the renowned LVMH Group and F1 starting in 2025.
Next year will be a significant one in the history of Formula 1, as it celebrates its 75th anniversary. Today, through the official channels of the renowned luxury brand group, the partnership between LVMH and F1 was announced in a decade-long agreement aimed at uniting “the best of both worlds” and offering “unparalleled experiences that combine exciting sports and the art of elegant living, head-to-head racing and proven craftsmanship, for enthusiasts, fans, and customers.”
“With this new partnership both Formula 1 and LVMH are excited to write new chapters of this incredible story, with each Maison involved bringing its unique expertise, heritage, and energy to heighten the collaboration,” the statement continues, recalling how the two brands have been integral to motorsport since the dawn of the Championship. Further details about the partnership will be announced at the beginning of 2025.
Domenicali on the partnership between LVMH and F1: “A landmark collaboration for both companies”
Greg Maffei, President and CEO of Liberty Media, stated: “LVMH and Formula 1 are two global brands that consistently push the boundaries of creativity and innovation, values core to Liberty Media. We were thrilled to work with one of the LVMH Maisons during the Las Vegas Grand Prix last year, and to now expand our relationship with the Group as they become a Global Partner. The opportunity to scale our commercial arrangements is emblematic of the vision we have for Formula 1 as the business continues to grow its platform. We look forward to working with Bernard and Frédéric Arnault in the years to come.”
“The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success. Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between Formula 1 and our Group” added Bernard Arnault, Chairman and CEO of LVMH Group.
Stefano Domenicali, President and CEO, Formula 1, continued: “Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce this historic partnership will begin in 2025. As Formula 1 continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH makes it the perfect partner for us to work with as we look to continually enhance the experience of our fans and the heritage of our incredible sport. This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bring this to life.”.
Frédéric Arnault, CEO of LVMH Watches, concluded: “In recent years, Formula 1 has truly become one of the most desirable sports in the world. It’s a vibrant discipline that echoes a number of values that are very important to us, such as innovation, team spirit and performance. For many years, several of our Maisons have also chosen to invest in Formula 1, whether to create unique experiences or for moments of celebration. With our Maisons and the expertise of our Group, we want to further grow this experiential dimension that Formula 1 provides all over the world. We are only at the very beginning of this partnership, but the seasons that await us promise to be extraordinary.”.
Photo: Formula 1, LVMH.
