Formula 1 and Nestlé have officially announced a partnership that will see KitKat as a sponsor starting from next season.
Formula 1 continues to expand its roster of sponsors. Today, the world’s premier motorsport competition officially reached an agreement with Nestlé for the arrival of the KitKat brand starting from the next season.
As stated on the official Formula 1 website, the famous chocolate bar brand will make its debut starting in 2025, coinciding with both KitKat‘s 90th anniversary and Formula 1’s 75th anniversary. The partnership will expand globally starting the following year.
Emily Prazer, Chief Commercial Officer of Formula 1, made the following statement about the agreement signed today: ‘We are excited to have a universally recognized and fun brand like KitKat join us as a partner. They are loved all over the world, and we can’t wait to see the amazing experiences they will bring to our fans at the track and to the new audiences they will introduce to the sport.’
Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé, said: ‘Formula 1 is a global phenomenon with a diverse and rapidly growing fanbase, especially among younger audiences. With its global reach and packed schedule, F1 provides KitKat with the perfect platform to remind everyone to take a break. We are excited to bring our unmistakable sense of fun to this thrilling sport and create memorable experiences for fans around the world.’
Photo: F1
