A new official partner of Oracle Red Bull Racing has been confirmed: starting from the next season, the Norwegian company NEAT, specialized in video technology, will join the Milton Keynes-based team’s family.
With the end of the 2024 Formula 1 season, one of the hottest topics is regarding sponsors ahead of the new year of the premier motorsport championship. Among the teams renewing their partnerships with already established sponsors, like Williams and Duracell – whose renewal was announced yesterday – and the entry of new partners, such as Scuderia Ferrari with the Scottish whiskey brand Chivas Regal, announced a few days ago during the Las Vegas Grand Prix, or the collaboration between the Maranello team and IBM , which will join Ferrari’s title sponsor HP.
Looking ahead to the spectacular race weekend along the Boulevard of Sin City, during which Max Verstappen could be crowned World Champion for the fourth consecutive time in his career, the Milton Keynes-based team has not fallen behind the English and Italian teams. Indeed, Oracle Red Bull Racing belongs to the second category previously mentioned, announcing yesterday the entry of NEAT, the pioneering leader in world-class video technology. The Norwegian company and the UK-based team will be united in a multi-year partnership that names NEAT as the “exclusive partner for video conferencing hardware and team innovation.”
Starting in 2025, NEAT will be featured on the RB21 car of the team led by former driver Christian Horner, as well as on the drivers’ helmets and circuit displays. Additionally, as reported by the team itself, the European company, Red Bull’s new partner, will have the opportunity to enter the paddocks and garages throughout the upcoming season for hospitality events with clients and partners.
Christian Horner on Oracle Red Bull Racing’s new official partner: “We look forward to working together.“
“With our shared commitment to innovation and excellence, we are excited to welcome Neat to the Oracle Red Bull Racing Team and look forward to working together to support simple and immersive collaboration experiences for our organization” commented Christian Horner, Team Principal and CEO of Oracle Red Bull Racing. “Close teamwork, passion, and creativity are key to the Team’s success on the track, and Neat’s video technology will allow us to collaborate at our best.”
Janine Pelosi, CEO of NEAT, also shared a few words, highlighting the strengths that connect her company with the Formula 1 team: “Oracle Red Bull Racing is known around the world as a team that has achieved the highest level of success in Formula 1 racing, and we are pleased to join them as a partner. Neat’s passion for delivering simple yet powerful collaboration experiences align perfectly with the Oracle Red Bull Racing team’s dedication to bringing a complex organization together to achieve success. This partnership brings the Neat brand to a large global audience while staying true to our core ethos of bringing people together with our elegant and powerful video devices. “.
Photos: Oracle Red Bull Racing.