Twenty-four hours have passed since Lewis Hamilton first set foot in Maranello, marking an unforgettable moment in the world of motorsport
January 20, 2025, brought with it a historic day: the pairing of Lewis Hamilton and Ferrari was bound to make waves, but the first 24 hours of this union have been incredibly powerful in terms of communication and the resonance achieved on social media.
Hamilton, Aura, and the F40: Maranello Back in the Spotlight
Every photo seen so far, every video clip, every tiny reference linking Lewis Hamilton to Ferrari’s Prancing Horse feels iconic and legendary—even though it’s been a year since the official announcement.
The touch of Hamilton’s hand on the F40, his entrance into the factory, his elegance, and even his attempts at speaking Italian—all of it, as often noted on social media, radiates pure “Aura.”
It’s magic. It’s that feeling you only know if you lived through the golden years of Ferrari. It’s a “Red Fever” that will likely draw record-breaking crowds tomorrow around the Fiorano Circuit. It’s impossible not to be awestruck by that first photo with the F40, impossible not to feel the thrill as he dons the most famous racing suit in the world and takes to the track for the first time.
Of course, we’re talking about Lewis Hamilton, a seven-time world champion, and Ferrari, the most successful team in history. Expectations were sky-high, but these first 24 hours have been a masterclass in communication—on the part of the driver, the team, and the fans.
What might have been just a “first day at work” has instead brought Maranello back to the center of the world, a place it hasn’t occupied in far too long. Hundreds of millions of people have seen these images, these moments. One day, you’ll tell your children and grandchildren that you lived through them.
Photo: Scuderia Ferrari HP