Hamilton and the Missing Photo with Elkann: What Happened at Ferrari?

User avatar placeholder
Scritto da Stefano Zambroni

21 January 2025

A photo of John Elkann and Lewis Hamilton briefly appeared on Ferrari’s official social media accounts before disappearing. But why was it removed?

The photos shared yesterday on Ferrari’s official profiles have already become iconic: a pairing that is making history, with tens of millions of likes and palpable excitement among Ferrari fans.

Hamilton and the Missing Photo with Elkann: What Happened at Ferrari?
Hamilton and the Missing Photo with Elkann: What Happened at Ferrari?

Among the various images posted on Ferrari’s social media, one photo in particular (shown above) caught attention before being taken down, as pointed out by our friend Lollinoba. It featured Lewis Hamilton in conversation with Ferrari President John Elkann outside Fiorano. But what led to its removal?

The Italian entrepreneur was wearing Adidas shoes, which clashed with the team’s sponsor, Puma, a partner of both Lewis Hamilton and Ferrari. The two brands, famously in competition, were founded by brothers Adolf and Rudolf Dassler.

Hamilton Shares His Joy After His First Day

Lewis Hamilton expressed his excitement about the day on his social media: “I’m grateful to John Elkann, Benedetto Vigna, and Fred Vasseur for placing their trust in me and for making me feel part of this family. I’m thrilled to begin this new chapter and to meet and work alongside such talented and inspiring people who have warmly welcomed me.”

Hamilton and the Missing Photo with Elkann: What Happened at Ferrari?
Hamilton and the Missing Photo with Elkann: What Happened at Ferrari?

“I’m committed to giving everything I have to achieve results for the team, the entire organization, and the fans”, ended the number 44.

Photo: Scuderia Ferrari

Author Image placeholder

Stefano Zambroni

Nato a Lecco nel 2003, ho fondato GPKingdom nel 2021. Da allora racconto il mondo delle corse e, insieme al team di GPK, costruisco spazi dove i fan possono viverlo da protagonisti.

×