Ferrari sponsors are celebrating, as the first photo of Lewis Hamilton in red has already earned 400,000 dollars.
Lewis Hamilton‘s “holy” week ended with an incredible crowd reception for the British champion and a social media wave in Formula 1 like we haven’t seen in a long time, maybe never before. The Hamilton-Ferrari partnership has all the potential to become legendary, but everything will depend on the success of the new Project 677.
In the meantime, Lewis Hamilton’s arrival in Emilia-Romagna has already generated significant revenue for Ferrari and its associated sponsors. According to Sponsorlytix, a company specializing in sports big data analysis using algorithms and artificial intelligence, Hamilton’s presence on X (formerly Twitter) garnered 12 million views, resulting in 400,000 dollars in net income for the brands featured on the new Ferrari driver’s suit.
Here’s the breakdown of revenue generated by Ferrari’s sponsors:
- HP: 62000 dollars
- Shell: 52000 dollars
- Ferrari: 50000 dollars
- IBM: 48000 dollars
- VGW: 43000 dollars
- Ceva: 41000 dollars
- Puma: 40000 dollars
- RM: 37000 dollars
- Unicredit: 36000 dollars
Lewis Hamilton is not just a driver or champion but a full-fledged business entity, bringing significant earnings to Ferrari worldwide. The presence of the seven-time world champion in Ferrari’s pit will only boost the already magnificent appeal of the Maranello team. However, the most important and significant answer will come from the track.
Photo: X Scuderia Ferrari