“It’s not a man’s world anymore” – this is how F1 Academy and TAG Heuer celebrate their collaboration for the third edition of the series. The Swiss brand will also support rookie Aiva Anagnostiadis.
After replacing Rolex as the Official Timekeeper in Formula 1, TAG Heuer joins the F1 Academy, the female-focused championship managed by Susie Wolff, aimed at fostering and encouraging female talent in motorsport. The Swiss luxury brand, in addition to becoming a category partner, will also be the official watch of the series.
To mark this collaboration and TAG Heuer’s commitment to supporting female talent, starting from the first weekend of the F1 Academy season in Shanghai, fans will see a special livery featuring the brand’s iconic colors – white, red, and black. Additionally, a phrase on the side, near the engine cover, will highlight the brand’s mission, stating: “It’s not a man’s world anymore.”
Racing on the Hitech Grand Prix-run car, sponsored by TAG Heuer for the 2025 season, will be Australian Aiva Anagnostiadis, who said: “I’m excited for the 2025 season! This is an incredible opportunity, and working with a team like Hitech GP and a partner like TAG Heuer is a dream come true. I’m ready to chase my goals and fight for every opportunity to win! ” Like the 17-year-old, Hitech Grand Prix will also make its debut in F1 Academy this year, expanding the grid to 18 cars.
Who is Aiva Anagnostiadis?
In 2021, the 2007-born driver won the Australian Ladies Trophy, and in 2024, she debuted in motorsport, finishing her rookie season in the Indian Formula 4 Championship in 10th place. Motorsport runs in Anagnostiadis’ blood, as she is the daughter of a karting driver and a track mechanic.
Photo: F1 Academy, TLS Talent.