14 special hats for 14 F1 Grand Prix in 2025: Pirelli and Denis Dekovic launch the new collection.
Pirelli Design has teamed up with world-renowned designer Denis Dekovic to create new collections as part of the new lifestyle project. The first result of this collaboration is the Special Edition Podium Caps line: 14 special hats that will be worn on the podium at 14 Grand Prix events in 2025.
The version for the Australian GP is available for purchase starting today on the Pirelli online store for €75 and will be available until March 23 or while stocks last, while the versions for the China and Japan races are already available for pre-order. Additional physical stores will be added in the coming months. These collectible pieces are therefore available for a very limited time.
No more classic black—it’s time for color! This is the most striking feature of the new collection. Green for Australia, red for China, and blue for Japan are the shades chosen for the first three hats. On the front, as always, the laurel on the visor and the yellow-and-red Pirelli logo stand out. On the left side, each hat features the name and dates of the Grand Prix, while on the right, the “1st” inscription reserved for the winning driver changes style with each version. At the back, the “P Zero” lettering and the yellow stripe mimic the sidewalls of Formula 1 tires, accompanied by a small flag of the host country.
The collaboration will continue throughout the year with the Capsule Collections, a line of accessories and clothing that blends motorsport and design. “With Denis Dekovic, we are merging our passion for performance with a bold, design-driven approach to lifestyle. Every stitch, every material, and every detail of this collection reflects Pirelli’s relentless pursuit of innovation and excellence.” commented Marco Maria Tronchetti Provera, Vice President of Pirelli.
“Pirelli’s legacy is built on innovation, precision, and pushing the limits—just like great design,“ added Denis Dekovic. “Collaborating with Pirelli means merging speed and storytelling, channeling that tireless drive into pieces that honor the heritage of motorsport while embracing a bold and modern vision. Every detail of this collection reflects the passion, performance, and fearless creativity that define both racing and design at the highest levels.”
Photo credits: Store Pirelli, Press Pirelli