Scuderia Ferrari, as of today, has officially announced that it has reached an agreement for a new partnership.
Ferrari may be struggling on the track, at least in the first two races of the season, but off the track, it continues to grow exponentially. After multiplying its merchandise sales by “8” with the arrival of Lewis Hamilton, the Maranello-based team announced today that it has reached an agreement with Espacio, a Japanese giant and leader in the hotel industry. Below is Ferrari’s statement:
Scuderia Ferrari HP is pleased to announce a multi-year partnership agreement with Espacio, a Japanese company and leader in the hotel industry, which is part of the Kowa Group. Espacio becomes the Official Partner of the Formula 1 team.
Lorenzo Giorgetti, Chief Racing Revenue Officer of Ferrari, commented: “We are pleased to welcome Espacio as the Official Partner of Scuderia Ferrari HP. Our company is always committed to pursuing excellence, not only in track performance but also in offering unique moments to fans and customers. Espacio shares our passion for uncompromising quality and dedication to creating exclusive experiences. We look forward to working together.”
The partnership aims to offer authentic and unforgettable experiences to Ferrari owners and racing enthusiasts around the world by creating spaces that guarantee the utmost comfort in luxury settings.