A disastrous start to 2025 on the track for the Prancing Horse, with the long-promised World Championship remaining a distant dream. Yet on the stock market, Ferrari continues to soar
A “Dr. Jekyll and Mr. Hyde” Ferrari — that’s the title Robert Louis Stevenson might use to describe Ferrari’s 2025, both on and off the track. The Prancing Horse, wounded and battered by a season start bordering on disastrous in F1, is nonetheless an ever-stronger protagonist off the track, especially in the financial realm. And perhaps it’s precisely this exclusive focus on off-track revenues that is further infuriating fans who want to see a winning Ferrari where it truly counts.
As we said, Dr. Jekyll and Mr. Hyde. The dual personality Ferrari has shown in these early months of 2025 is striking: just one podium in six F1 races, an uncompetitive car trailing by tenths (if not full seconds) behind McLaren, and a World Championship now slipping into the realm of fantasy. Yet on the other side of the coin lies a reality far removed from the track and the Scuderia’s sporting results.
Ferrari’s Stock Market Takeoff: Never Been Higher!
Ferrari’s financial numbers on the stock market are truly staggering: Benedetto Vigna and John Elkann have reported a net profit up by an impressive 17%, reaching €412 million! An astonishing figure that fills the coffers of Ferrari’s leadership. Revenues are up 13% as well, with the Scuderia pulling in an extraordinary €1.79 billion in just the first quarter of 2025.
Compared to 2024, Ferrari has recorded a 13% increase for the period from January 1 to March 31, 2025, soaring despite poor on-track performance. Driving Ferrari’s growth is its off-track activity, particularly its road cars, with Ferrari CEO Benedetto Vigna announcing the release of six new Prancing Horse models over the coming months.
Leading the charge will be the new evolved SF-90, the Ferrari 296, and the Ferrari 12Cilindri Spider. But that’s not all: what’s drawing investor attention to Ferrari shares is the highly anticipated electric model, set to launch in October. The “Electric Ferrari” will be 100% made in Italy and marks Maranello’s first full-electric supercar. In short, Ferrari is flying — at least on the stock market.
Photo: Scuderia Ferrari HP, Ferrari.com