“Legacy at Speed”: this is the name of McLaren’s new livery for the 2025 British Grand Prix
To celebrate their home race at Silverstone, McLaren will hit the track with a striking special livery, created in collaboration with their main partner Google Chrome. The design — dubbed “Legacy at Speed” — was unveiled in front of a large crowd of fans during the “McLaren Racing Live: London” event, held in the heart of Trafalgar Square.
This preview brought the energy of the F1 paddock straight into central London, strengthening the team’s bond with their fans just days before the British GP.
The livery pays homage to speed — both on track and online. It draws inspiration from the iconic chrome liveries that defined a major chapter in McLaren’s recent history, blending racing heritage with the performance power of Google Chrome.
“With Chrome, fans can instantly access the team’s history, culture, and McLaren’s most iconic moments,” reads the official release.
The launch wasn’t just a live event — it was shared across all of McLaren’s digital and social platforms, enhancing the connection between innovation, storytelling, and the global fanbase.
PHOTOS: McLaren’s Special Livery for Silverstone
Statements of the key figures
Louise McEwen, Chief Marketing Officer of McLaren Racing:
“We know that while many fans have followed McLaren for decades, just as many are discovering us now. Being able to tell our long-standing story with the help of Chrome is a fantastic way to bring them along for the ride. Doing it with our fans in London, just before our home GP, makes it even more special.”
Adrienne Lofton, VP of Google:
“We’re proud to join forces with McLaren to unveil the new Chrome livery in Trafalgar Square. Google Chrome delivers speed and high performance to both McLaren and users around the world. We can’t wait to bring the energy of Formula 1 to the fans ahead of the Silverstone GP.”
Photo: McLaren