The famous American brand enters the Circus with an exclusive agreement with the Milton Keynes team. Logo on track and special initiatives for Brazilian fans.
It’s official: McDonald’s enters Formula 1 as a new partner of Oracle Red Bull Racing. The agreement, announced today, will begin at the 2025 Brazilian Grand Prix, where the logo of the American fast-food giant will make its debut on Max Verstappen’s and Yuki Tsunoda’s RB21 cars.
A collaboration with a unique — literally — flavor that unites two global brands, both synonymous with energy, immediacy, and recognizability. However, it will not just be a branding operation: the McDonald’s on Avenida Henrique Schaumann in São Paulo will be transformed into a true Red Bull pit, with pit-stop simulations, interactive activities, and dedicated content throughout the race weekend.
“It is an honor to collaborate with Oracle Red Bull Racing and bring Brazilian flavor to the heart of the team,” said Ilca Sierra, Marketing Director of McDonald’s Brazil. “We want to offer authentic experiences that combine the DNA of our brands: taste, speed, and excitement.”
In the same vein, Gabriel D’Angelo Braz, Marketing Director of Red Bull Brazil, said:
“Red Bull and McDonald’s share the same mission: to create memorable moments for the audience. This partnership is a way to really give wings to F1 fans and let them experience the São Paulo GP like never before.”
For Red Bull, already a protagonist in a heated 2025 due to Max’s battle against the ‘Papaya’ duo, this is an operation with strong media and cultural impact, capable of further consolidating the team’s presence in the South American market. For McDonald’s, it is a return to motorsport after years of absence, this time with an official debut in the top category.
A “fast” collaboration, so to speak, but with clear objectives: bringing the world of Formula 1 closer to global pop culture, where performance, experiences, and fun run at the same speed.
Photo: Oracle Red Bull Racing
