Charles Leclerc is the new Brand Ambassador for PUMA.

New partnership on the way for Charles Leclerc: the Monegasque driver will be the new ambassador for the German company, focusing on the PUMA Motorsport collections for Scuderia Ferrari.

The German company specializing in sportswear, PUMA, has announced Formula 1 driver, Charles Leclerc from Monaco, as the new brand ambassador, the goal is to raise brand awareness by connecting fans of both motorsport and fashion, centered around the passion for pushing limits and the desire to inspire—values that Leclerc embodies perfectly. The collaboration will showcase the driver in a range of high-profile PUMA collections, with a particular focus on the PUMA Motorsport collections for Scuderia Ferrari.

For Charles Leclerc, it’s a “convergence of values and vision” rather than just a collaboration: “I’m very happy to become a member of the PUMA family. There are so many iconic PUMA athletes that I looked up to when I was younger. Now, to be able to be part of the same family is a special moment for me. PUMA is the perfect match to support me on my journey to consistently improve as an athlete by supplying me with their latest designs and via the support of PUMA´s team and athletes“.

Before him, his former teammate Sebastian Vettel and his new teammate for the 2025 season, Lewis Hamilton (the latter increasingly regarded as a fashion icon both within and outside the motorsport world), have also been brand ambassadors for the German company.

“I am really looking forward to being only one phone call away to share experiences and to have the support of the PUMA Family and to dive into joint projects with the brand on- and off-track” concluded Leclerc.

The CEO of PUMA, Arne Freundt, warmly welcomed the number 16 driver, highlighting the qualities and values of the brand that Leclerc embodies, stating: “We are more than excited to welcome Charles to the PUMA family. His unique blend of being a professional athlete in Formula One and a fashion enthusiast off the track makes him a perfect fit for our brand. Charles will not only serve as a motorsport ambassador but he will also play a vital role in various projects and initiatives that extend beyond the racetrack. There are a lot of exciting projects in the pipeline, and we can’t wait to continue shaping our motorsport legacy together with Charles.”.

Photo: PUMA Motorsport