{"id":55326,"date":"2025-04-11T13:53:35","date_gmt":"2025-04-11T11:53:35","guid":{"rendered":"https:\/\/gpkingdom.it\/55326\/barilla-joins-formula-1-the-iconic-italian-brand-becomes-an-official-partner\/"},"modified":"2025-04-11T13:58:12","modified_gmt":"2025-04-11T11:58:12","slug":"barilla-joins-formula-1-the-iconic-italian-brand-becomes-an-official-partner","status":"publish","type":"post","link":"https:\/\/gpkingdom.it\/en\/55326\/barilla-joins-formula-1-the-iconic-italian-brand-becomes-an-official-partner\/","title":{"rendered":"Barilla Joins Formula 1: The Iconic Italian Brand Becomes an Official Partner"},"content":{"rendered":"\n

Barilla becomes an Official Partner of Formula 1: \u201cA well-made plate of pasta is like a perfect racing car.\u201d<\/strong><\/h2>\n\n

Formula 1 has officially welcomed Barilla<\/strong> as its new Official Partner <\/em> in a multi-year deal starting this season<\/a>. A fully Italian alliance that brings together passion, tradition, and excellence<\/strong>\u2014values shared by both worlds. In fact, Barilla\u2019s branding was already visible on advertising boards starting from the Bahrain Grand Prix. <\/p>\n\n

\"\"<\/figure>\n\n

The world\u2019s leading pasta producer is bringing its flavor to the heart of F1: from Pasta Bars in the Paddock to the prestigious Paddock Club<\/strong>, fans will experience every race weekend with both trackside thrills and authentic taste.<\/p>\n\n

Barilla\u2019s presence will also extend beyond the track<\/strong>, with trackside signage, digital activations, and fan-focused promotions designed to reach and engage millions of spectators worldwide.<\/p>\n\n

Stefano Domenicali<\/strong>, CEO of Formula 1, commented:<\/p>\n\n

\n

\u201cWe are thrilled to welcome Barilla to the F1 family, a perfect partnership built on passion and heritage. Two stories sharing the same values: excellence, authenticity, and the joy of living extraordinary moments together.\u201d<\/p>\n<\/blockquote>\n\n

Paolo Barilla<\/strong>, Vice President of the Group and former F1 driver<\/em>, also highlighted the synergy between the two worlds:<\/p>\n\n

\n

\u201cA lightning-fast F1 car and a great plate of pasta\u2014what do they have in common? Behind both are passionate, determined professionals, driven by the desire to keep improving.\u201d<\/p>\n<\/blockquote>\n\n

Ilaria Lodigiani<\/strong>, Chief Category & Marketing Officer at Barilla, concluded:<\/p>\n\n

\n

\u201cWe want to welcome all Formula 1 fans to the table every race weekend. Because sharing a meal has the power to turn perfect strangers into family.\u201d<\/p>\n<\/blockquote>\n\n

<\/p>\n\n

Photo: Formula 1<\/p>\n","protected":false},"excerpt":{"rendered":"

Barilla becomes an Official Partner of Formula 1: \u201cA well-made plate of pasta is like a perfect racing car.\u201d Formula 1 has officially welcomed Barilla as its new Official Partner in a multi-year deal starting this season. A fully Italian alliance that brings together passion, tradition, and excellence\u2014values shared by both worlds. In fact, Barilla\u2019s … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":55317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[389],"tags":[],"piloti":[],"class_list":["post-55326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-f1-en"],"acf":{"live":false},"fimg_url":"https:\/\/gpkingdom.it\/wp-content\/uploads\/2025\/04\/image-80.png","_links":{"self":[{"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/posts\/55326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/comments?post=55326"}],"version-history":[{"count":0,"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/posts\/55326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/media\/55317"}],"wp:attachment":[{"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/media?parent=55326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/categories?post=55326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/tags?post=55326"},{"taxonomy":"piloti","embeddable":true,"href":"https:\/\/gpkingdom.it\/en\/wp-json\/wp\/v2\/piloti?post=55326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}