Alpine prepares for the Las Vegas Grand Prix by returning to the iconic pink that characterizes its Title Sponsor, BTW. Here’s what it will look like!
After an unexpected 2-3 finish by Pierre Gasly and Esteban Ocon in Brazil, Oliver Oakes’ team approaches the Las Vegas weekend by changing the look of its car for the final rounds of the Formula 1 season. Alpine has decided to return to the pink livery on the A524, a color scheme used at the beginning of the team’s partnership with the European water treatment leader, BTW, which dates back to 2022.
“The pink is back. For the last three races of the 2024 season, we will race with an all-pink livery in collaboration with our Title Partner, BTW ” the French team announces in a post on its social media channels. Furthermore, the iconic pink of Alpine’s partner is being used by the company “to reinforce its message regarding sustainable development and social responsibility across the planet,” a theme that is increasingly important to Formula 1 management.
Photos: BTW Alpine F1 Team.