Barilla becomes an Official Partner of Formula 1: “A well-made plate of pasta is like a perfect racing car.”
Formula 1 has officially welcomed Barilla as its new Official Partner in a multi-year deal starting this season. A fully Italian alliance that brings together passion, tradition, and excellence—values shared by both worlds. In fact, Barilla’s branding was already visible on advertising boards starting from the Bahrain Grand Prix.
The world’s leading pasta producer is bringing its flavor to the heart of F1: from Pasta Bars in the Paddock to the prestigious Paddock Club, fans will experience every race weekend with both trackside thrills and authentic taste.
Barilla’s presence will also extend beyond the track, with trackside signage, digital activations, and fan-focused promotions designed to reach and engage millions of spectators worldwide.
Stefano Domenicali, CEO of Formula 1, commented:
“We are thrilled to welcome Barilla to the F1 family, a perfect partnership built on passion and heritage. Two stories sharing the same values: excellence, authenticity, and the joy of living extraordinary moments together.”
Paolo Barilla, Vice President of the Group and former F1 driver, also highlighted the synergy between the two worlds:
“A lightning-fast F1 car and a great plate of pasta—what do they have in common? Behind both are passionate, determined professionals, driven by the desire to keep improving.”
Ilaria Lodigiani, Chief Category & Marketing Officer at Barilla, concluded:
“We want to welcome all Formula 1 fans to the table every race weekend. Because sharing a meal has the power to turn perfect strangers into family.”
Photo: Formula 1
