Innovation, craftsmanship, and precision: with these words, Louis Vuitton and Formula 1 announce their collaboration, which will see the Parisian Maison become the Title Partner of one of the first Grand Prix races of the 2025 season.
Yesterday, a video was published on the social media channels of both Formula 1 and the luxurious French Maison. Through the close-up of a soft tire personalized with the iconic monogram of the Parisian house, Louis Vuitton and Formula 1 revealed their collaboration.This partnership follows the one announced last October between the premier motorsport category and LVMH—a partnership that further strengthens the historic connection between a brand like Formula 1 and the world of fashion, combining innovation and precision, characteristics that both entities share and that have long established them as global symbols of excellence..
“The French Maison (…) will play a key role in celebratory moments, such as the opening ceremony and the podium, where the famous Louis Vuitton Trophy Trunks will be presented to celebrate the achievements of the top three drivers. The new Trophy Trunks, decorated with the emblematic monogram, will be embellished with the iconic ‘V’ in a unique local color scheme for each race, maintaining the classic brown background ,” reads the official Formula 1 statement.

The bond between Louis Vuitton and Formula 1 dates back to the Monaco Grand Prix editions from 2021 to 2024, during which the French fashion house presented the first Trophy Trunk following its collaboration with the Automobile Club de Monaco. Starting from the 2025 season, in addition to being an Official Partner, Louis Vuitton will also become the Title Partner of the season’s opening race at Albert Park Circuit in Melbourne in March. The weekend will be renamed Formula 1 Louis Vuitton Australian Grand Prix 2025.
Speaking about the value this collaboration brings to Formula 1, President and CEO Stefano Domenicali stated:“We are thrilled to welcome Louis Vuitton as the title partner of our first race in 2025. This is a partnership between two global icons, connected first and foremost by their great passion for innovation, excellence, and creativity, making them two exceptional and timeless stories. The entry of Louis Vuitton not only enhances the experience of our sport but also celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1, and I am proud to start it with our passionate partners at Louis Vuitton ” .
Meanwhile, Pietro Beccari, Chairman and CEO of Louis Vuitton, added: “I am immensely proud of this partnership between Louis Vuitton and Formula 1, with our shared ambition to always strive for innovation, craftsmanship, and precision. The synergy between our two worlds is reflected in the savoir-faire of our ateliers and garages, between artisans and engineers, while also celebrating the outstanding performance of champion drivers around the world, who embark on a journey of excellence with every race.”
Photo: Formula 1.